The layer’s parameters: Blending Options>Bevel and Emboss



Blending Options>Gradient Overlay



Gradient’s parameters:

 



Create a new layer.
This time select the Elliptical Marquee Tool (M) to mark out the zone under the logotype and choose the Paint Bucket Tool (G) to paint this zone in white color. This layer must be placed lower than logotype’s layers (on the layers’ panel).



Select for this layer this solution: Filter>Blur>Gaussian Blur

 



Using the Eraser Tool (E), it’s possible to delete that part of the layer the logotype is kept in.



Set the next parameters for the same layer: Blending mode-Overlay



Create a new layer and use on it the Rectangular Marquee Tool (M) to mark out the zone under the logotype and after that choose the Paint Bucket Tool (G) to fill this zone with white color: