Email Marketing Logo
Today we are going to create another logo from point 0. I will also demonstrate some amazing PS functions.
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So let’s begin.
Create a new document.
Create new layer. Using Custom shape tool create a new shape with further settings:
The options are very important here.
And now when all the magic happens, I really didn’t know that PS has this function.
Choose this Tool. Tap on the right mouse button and chose ? STROKE PATH.
In PS this operation is far less convenient than in Corel Draw or Adobe Illustrator. But anyway it is here, in PS.
Note that you should care about Brush type and settings before applying this function. I’ve chose basic brush.
And here what we’ve got.
Beautiful strokes – it was quite a discovery for me.
Now let’s apply some layer styles on our letter.
The result:
It is a logo, so let’s add some text here.
M from mail is on the separate layer.
And M layer styles:
Result:
Adding ? AIL will give us Mail.
And the word express.
Change a little bit of proportions. Generally when you are building a logo you should always give 3 -5 variants for the client.
So let’s make another variant for Mail express.
Tap Ctrl+T to free transform the object.
Choose distort.
And here is our second variant.
A little bit of gamma correction by adding a Hue/Saturation layer. And we are done here.
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